If you’re a blogger, chances are you would like to get paid. Even if you don’t want to make a full-time income from it, if you’ve blogged for more than a day you know it’s a lot of work and getting some type of compensation would be really nice.
Am I right?
Although I knew you could profit from blogging, it wasn’t necessarily my goal when I started this blog. My goal was to be a writer. But in order to be a writer, I needed people to read what I wrote and in order for that to happen I had to actually promote my blog. Which is work. A few months into blogging, I decided that I wanted to monetize. Not just to be compensated for my time, but because I love blogging and I want to continue to stay home with my son.
It seemed like a win-win to me.
Although I knew how people monetize, I wasn’t really sure what that meant for me. As I started to research, I found that many bloggers have invested a lot of money into their blogs. One day I read about a stay at home mom that makes a 6 figure income from blogging. This really inspired me, so I bought her book which only cost me a few bucks. I was so excited!
I was almost immediately deflated when I read that she was “broke” and invested her last $6,000 into her blog.
$6,000??!?! I barely had $6!!
(This post may contain affiliate links. Please see my disclosure page for more information.)
The more I researched, the more I found that this is very common. And why wouldn’t it be? Blogging is a business and financially investing into your business is important. But, the good news is you don’t have to invest thousands or even hundreds of dollars into your blog. (If you have it, by all means… do it! I guarantee you, I would.)
A $6,000 investment may help you monetize more quickly but it absolutely is possible to make money without breaking the bank… or robbing one!
Here are 3 (FREE) steps I took to start monetizing my blog:
1) Got rid of all the buts in my life.
I can’t tell you how many times I’ve heard bloggers talk about how they “wish” they could make money… but. But I don’t have enough traffic. But I don’t have enough time. But I don’t have enough money. Can I let you in on a little secret? I don’t have any of those things
but and I have money in the bank right now that I’ve made through blogging (and more on the way this week). No, it’s not thousands of dollars but it’s a lot more than nothing which is what I was making up until a couple of months ago. It wasn’t until I decided to stop with the buts that I started to make money. I decided that I wasn’t going to wait for more page views, more time, more money, etc. Because the truth is, the only thing I really needed more of was hustle.
2) Started applying for sponsored posts.
Since I had no more buts there was nothing to lose and I got to work signing up with sites like iConnect , Linqia, Social Fabric and Socialix that connect bloggers with brands. Some sites (for example, Linqia) require a minimum number of followers or page views. Instead of using that as an excuse, use it as a goal. In the mean time, go for the sites don’t have minimums and start applying.
3) Changed my affiliate strategy (which was no strategy).
Like many bloggers, for me being an affiliate meant putting up a banner on my sidebar or linking to Amazon when I talked about products I love. Don’t get me wrong, there is nothing wrong with this but you need more of a strategy than that. This is still a work in progress for me but I started by reaching out to my Shareasale affiliate companies, first to ask for product to review and second to ask for help and guidance. How would they like me to represent them? What has worked well for other affiliates?
Next, I set a plan to represent them beyond a single post, a banner or the occasional links in posts and I started keeping track of each communication, post and mention. My goal is to have an ongoing relationship with my affiliates which means I need to actively engage with them and promote them.
I still have a ways to go but by taking these three steps, I went from wanting, wishing and waiting to actually making money from my blog.
What buts have gotten in your way? And, more importantly, how can you get rid of them?